Where to buy clothes: 13 Russian brands you need to know about

We tell you about the most interesting and promising local brands, where you can find fashionable and relevant things.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Dress Studio 29

In February, all major brands began to leave Russia: someone completely sold their business to the country, and someone suspended their activities indefinitely. Russian consumers, who lost the opportunity to buy things in their favorite stores, began to reason about where to dress now. The answer was found immediately — from local brands.

Some experts believe that now is an important time for Russian designers, which will be able to determine their future fate. A whole niche has been vacated in Russia, and it is important to occupy it. There are already a huge number of talented and successful brands in the country that are popular both domestically and abroad. We tell you which brands to look for stylish clothes and accessories according to the latest trends.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Lena is wearing a Frankandshtein jacket and top, Red September jeans. On Nastya: Pijmak jacket, Fandigolde Collection top and shirt, Frankandshtein skirt, Nasspen beret

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Lena is wearing a Frankandshtein jacket and top, Red September jeans. On Nastya: Pijmak jacket, Fandigolde Collection top and shirt, Frankandshtein skirt, Nasspen beret

The Russian brand Red September, founded by designer Olga Vasyukova, first fell in love with the audience of other countries: the brand’s items are adored in Japan, and also bought in Europe and the USA. Olga uses high-quality materials purchased from the best factories in Italy and Turkey, is inspired by the theme of the Soviet nineties, as in the autumn-winter 2022/23 collection and creates impeccable straight and wide-cut jeans, leather jackets, cargo pants and stylish bomber jackets in the aesthetics of unisex, longsleeves with print and dresses. You can safely dress in the brand’s clothes from head to toe, being sure that this will be the most interesting and vivid image.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Red September jacket and trousers, dress worn as a Shi-Shi top, Casadei Clogs

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Red September jacket and trousers, dress worn as a Shi-Shi top, Casadei Clogs

The unisex theme is also characteristic of another local brand — the brand post post scriptum or p.p.s. The brand is known for voluminous jackets, sports and suit trousers with a double belt, as well as deconstructed knitted tops, trendy cropped cardigans with a thin clasp and denim.

In addition to the unisex style, post post scriptum also works with more feminine and seductive things. For example, for wide trousers, as if from a men’s wardrobe, you should pick up a crop top with bones, or put on a stylish suit with a shortened jacket and a mini-length skirt with buttons.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Jacket, crop top and skirt post post scriptum brand, mesh top Shi-Shi, Nasspen beret

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Crop top and skirt post post scriptum, mesh top Shi-Shi, Nasspen beret

If you want to stand out from the crowd, and not dress like a carbon copy according to the rules dictated by “beige” bloggers, then you definitely need to go to the NOB showroom for Roma Uvarov Design things. Stylish oversize suits, shirts in a charming cage with ruffles on the collar and pocket, inspired by the fashion of the USSR, bright girly dresses and denim — the creative director of the brand Roma Uvarov dresses his clients in non-trivial bows that will definitely not be able to go unnoticed. The designer presented his first full—fledged collection in 2016: since then, the brand has undergone major changes, but one thing has remained unchanged – love for his work and original outfits of Uvarov, in which celebrities like Monetochka and Masha Minogarova, as well as many fashion influencers, walk.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Shirt, jacket and shorts, all — Roma Uvarov Design, Panama Nasspen, clogs Casadei

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Shirt and jacket Roma Uvarov Design, panama Nasspen

Fashion is art, and real art objects can be found in the collections of many independent designers. For example, the creative association of students of the British Higher School of Design LNVL. Each of the designers works in their own unique concept, but together they form a creative community, support each other and complement each other. Getting a thing from their collection is a unique opportunity for all connoisseurs of beauty. A complex cut, a lot of details and a unique design is a purchase for many years, which you will want to pass on to the next generations.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

LNVL Top, Red September Jeans

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

LNVL Top, Red September Jeans

A spectacular image for the red carpet or for every day is prepared by another designer from the BVSHD — Daria Sorokina. Olga Seryabkina and other stars walk in her already iconic green skirt, and an asymmetrical cut sweater with a print will become the star of any image. It can be worn as a dress or combined with denim, leather, a karadash skirt and bermuda shorts.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Sara Dora Sweater

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Sara Dora Sweater and Skirt

Upcycling is also popular in Russia. Already well-known brands, such as the previously mentioned Roma Uvarov Design, and more niche ones are working in this direction. The capital brand Pijmak gives a second life to old jackets. “Tansy” from the brand’s workshop claim to be a style-forming wardrobe item: jackets turn into dresses, get an asymmetrical cut, a strict waistline and accentuated shoulders.

The currently popular corset tops can be found in the Fandigolde showroom. Things are practically not felt on the body, and thanks to the raw edge and contrast stitching, they look as impressive as possible. The St. Petersburg brand Frankandshtein has assembled from scraps of different fabrics the current mini skirt in a fold, which will look cool with a shortened leather jacket, of course, sewn from a vintage model, or a textured top of the same brand.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Pijmak jacket, shirt and Bermuda shorts Studio 29

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Pijmak jacket, shirt and Bermuda shorts Studio 29

For an ideal base, go to the Russian brand Studio 29. In the assortment of the brand, you can find the right T-shirts, classic vests, shirts made of thick cotton of a loose fit, impeccable pantsuits with oversize jackets and trousers in men’s style, as well as knitted dresses, bermudas and tops.

Even the most sophisticated fashionistas will find stylish things at the brand from Nizhny Novgorod Shi-Shi. The tops and mesh dresses that have become a real hit are created by the brand’s craftsmen manually. In the brand’s collection, you can also find current suits with a skirt and a cropped jacket, preppy-style sets, flared trousers and crop tops in the aesthetics of the noughties, as well as denim total bows in the best traditions of Britney Spears of the glamorous era of the 2000s.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Jacket and jeans Red September, Mesh Get Man Jewelry

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Jacket and jeans Red September, Mesh Get Man Jewelry

It is impossible to imagine any stylish and finished outfit without accessories and jewelry, and Russia has its own bright names that will turn any outfit into a catwalk bow. For example, Get Man Jewelry. The designer and founder of the brand started collecting jewelry in her home workshop, and now her shocking masks, chains and massive earrings are worn by A-list stars. Among the main items in the collection are tops made of metal mesh or colored beads, a sleeve and all kinds of masks.

Another brand where you can find accent and bright jewelry, Mironova Bijou: necklaces with large beads, accent pendants and massive earrings can easily fit into any bow. The Beaded Breakfast brand makes jewelry from bisser popular now. Colorful bracelets, rings and playful necklaces, as if created for children, set the mood for the whole outfit.

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Jacket, crop top and trousers, all — post post scriptum

Где покупать одежду: 13 российских брендов, о которых вам нужно знать

Jacket, crop top and trousers, all — post post scriptum

The most fashionable hats are also worth looking for from local brands. The St. Petersburg brand Cocoshnik Headdress creates impeccable hats, from the basic fedora, to the trendy braided with ties and models with a unique design created in collaboration with a local artist.

Trendy colored panama hats, charming berets, romantic scarves and stylish sailor hats can be found at the brand Nasspen. Up—to-date prints, high-quality materials and the unique philosophy of the brand, which makes any image special and memorable.

Style: Yana Polyaninova

Video: Pavel Kulevkin

Models: Elena Bystrova, Anastasia Gureeva

Makeup and hairstyle: Marina Chasny, Alice Abakumova

Stylist’s assistants: Alina Yanbukhtina, Evgenia Strakhova

Photo and video assistant: Vladimir Roshchin

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