How labels deceive us

No matter how much we are warned about the tricks of marketers, we still fall into their networks. We have compiled a list of the most popular deceptions and figured out what lies behind these simple words.

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“Contains vitamins”

Often such an inscription can be found on dairy products, which, of course, is not a lie, but it does not really look like the truth. Milk itself contains vitamins and various microelements useful for humans, therefore, by putting such a phrase on the packaging in large letters, manufacturers are a little deceitful, forcing you to think that this product is more useful than similar others.

“Without sugar”

This marking absolutely does not mean that the product can be automatically entered into the “Useful” list. “Sugar-free” means that the sucrose in the product is replaced by fructose or any other natural or artificial sweetener. Whether it’s honey, corn syrup, molasses, fruit concentrate — they can all be contained in such quantities that it would be better if the product had the same sugar. Carefully read the compositions and keep track of the amount of sweeteners. This is especially true of “dietary” products – manufacturers especially like to add sugar substitutes there on an impressive scale.

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“Without cholesterol”

Today, such an inscription can be found on completely unexpected products. So, often this attractive slogan is emblazoned on vegetable oils, which is absolutely true in principle, but not very correct. The fact is that vegetable oil by its origin cannot contain cholesterol. The latter is a product exclusively of animal origin.


It seems that this is the most favorite labeling of manufacturers. Today there are no clear rules that would allow or not allow putting this label on food, so do not be surprised if in a “completely natural” juice or yogurt, you will find something “identical to natural” or various synthetic analogues to simple ingredients.

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“Does not contain GMOs”

Another trick of manufacturers. According to the law, the inscription “does not contain GMOs” can only be on the product that, by definition, cannot contain GMOs. That is, if the product contains GMOs, then it must necessarily be indicated on the label, and if there is no such inscription, then GMOs cannot be there in principle.


Despite the fact that such an inscription can be found on many bread products, this will not be a guarantee of their benefit at all. Take a closer look at the composition and in most cases you will see that the usual refined flour of the highest grade, devoid of any benefit, will be in the first place, and the “grains” themselves will be dragged somewhere in the end.

“Cottage cheese product”

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As for dairy products, there are plenty of tricks here. Take at least the notorious cottage cheese. Correct, it will have a simple and familiar name – cottage cheese, everything else – curd product, curd, cheese, mass – no longer guarantees that you will get exactly the product you wanted, without additives and incomprehensible ingredients.


Not all that gold that glitters, not all that yogurt that it is called. Natural yogurt is definitely a healthy product. It helps the intestines work better, increases immunity, lowers cholesterol, is an excellent source of calcium, and so on. Unfortunately, everything that is stored for more than one month is not yogurt, since there are no live starter cultures in its composition, which bring all of the above benefits. Such products are not likely to bring any harm, but also benefit, too.

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Letters E

The more abbreviations starting with this letter in the composition, the worse, of course. However, finding a completely natural product today is not an easy task, so it is important to distinguish additives by the degree of harmfulness. For example, E300 is vitamin C, E306 is vitamin E, and E440 is just apple pectin. But E102 is already something much more dangerous. The abbreviation hides tartrazine, a food coloring of synthetic origin, which is most often found in confectionery and drinks of yellow colors. Or E104 is a synthetic dye, which is also often found in sweets and confectionery. Both substances are not recommended for use by children and can lead to various diseases. How exactly — on this occasion, researchers of chemical additives differ, in any case, it is better to limit the consumption of such substances (no more than 2-3 positions) and carefully read the composition of products, dividing additives into harmful and useful.

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