We tell and show by the example of the Duchess of Cambridge, Blake Lively, Cara Delevingne and other stars.
Ah, that cherished word “expensive”! Everyone will read in it what they want to read. Be the first to serve high quality and natural materials, the imagination of others will draw a pompous, but deceptive shine. For the third, it will be enough to check only the number of zeros and the label on the tag – the desire to buy exceptionally expensive branded items, as you know, perfectly masks the lack of their own taste.
As there is no exact meaning of this word in fashion, so there are no universal recipes that will tell you how to look “like a million”. However, there are small tricks, having mastered which you can make the “right” impression. Among them are classic prints, which in the minds of many are associated with something very expensive and presentable. And this impression is by no means deceptive: each of these drawings has passed its own test of time, which allowed it to be above the momentary fashion trends.
Today we are talking about those who can really make the image “more expensive— – even if you bought a thing with this pattern not in a boutique, but in a network mass market.
Glencheck, or “The Prince of Wales”
Contrary to popular belief, not every cell will look “expensive” and aristocratic. The classic “tartan”, for example, is persistently associated with grunge in our minds — well, what kind of money could alternative artists from the 90s have?
Of course, the well-known Nova Check, patented by the British Burberry, is not something that will hint — it will shout about how much money you have on your credit card. But it is much better to cope with this task, although a less obvious picture in a cage, but no less successful — glencek, who is also called the “Prince of Wales”. A classic long coat, lined from head to toe with this rhythmic print, will be a good replacement for an iconic trench coat with a checkered lining, and there will be no replacement for a two-piece suit this and even next season.
Nowadays, in his work, he is actively used by the Ralph Lauren brand – an apologist for the truly British aristocratic style. It is clear why— because nothing is associated with Britain and its upper class more than restrained outfits in a small cage, for which this brand is famous. In addition to him, suits in a gray cage can be noticed at Alexander Wang.
Very often, the glenceck stripes consist of drawings called “crow’s foot”, but this print deserves special attention.
The crow’s foot, or the pied de poule
As soon as this drawing is not called: both border tartan and “dog tooth” (houndstooth). Formally, however, these drawings have some differences, but not so fundamental. And if you are not a professor of semiotics, this difference can often be ignored.
This pattern, like many other checkered drawings, appeared in Scotland. The inhabitants of this mountainous country in the XIX century liked to emphasize belonging to the clan with the help of a cage on their clothes, and border tartan, which is now considered the progenitor of the crow’s foot, was a real salvation for those who adhered to neutrality.
The Duchess of Cambridge
What is the secret of the popularity of drawing today? It’s simple: the achromatic contrast together with the strict geometry of straight lines really looks expensive, because it causes persistent associations with the aristocracy and their sophisticated outfits. Well, the broken lines of the cell pattern help to get rid of the persistent “smell of mothballs” of the whole image.
The Missoni family and their brand of the same name have particularly succeeded in popularizing chevron patterns, making horizontal broken lines on knitwear their business card. The stripes may be multicolored, but here it should be noted that the more colors — the less effect. This rule applies not only to this drawing, but also to any other: if you want to “look expensive”, give up multicoloring in clothes.
The chevron pattern looks more interesting than the usual multicolored straight lines, which absolutely will not impress anyone. The corresponding effect is also helped by the Missoni prices, which are hardly democratic, as well as the low popularity of this Italian brand among manufacturers of fakes. The same Burberry has been struggling for ten years with a bad train trailing behind their branded cage, and those who want to illegally make money on someone else’s fame should be blamed for this.
The strict chevron pattern is often used in their work by elite men’s brands like Brioni or Ermenegildo Zegna. In the conditions of officialdom and the regulatory dress code of the big business world, the chevron is one of the few indulgences that the strong half enjoys with pleasure.
From austerity to romance: another print that will visually enrich the image is the classic medium pea (or as it is also called — polka dot). It creates a strong connection with the retro style in our minds, and retro, in turn, is always associated with something better and of high quality. Take, for example, two classic blouses: one will be white, and the other will be white with black peas. All other things being equal, it is the second one that will look more advantageous. Magic? No magic!
A “pea” dress will always look great, regardless of its style. Here is an example below: on the left is the creation of Demna Gvasalia, who was inspired by the works of Cristobal Balenciaga for his collection, and on the right is the future spring-summer Dior collection, which Maria Grazia Chiuri was inspired by the artist Nikki de Saint-Fall.
However, the fragility of the situation is that in matters of combination, peas are much more capricious than a cage or a strip. Pick up the appropriate things for him in the same style: if only “peas” will remind him of retro in the kit, then his “high cost” cried.
Here the logical connection is not so obvious, but it is there. Abstraction, like abstract art — the brainchild of the twentieth century, remains largely incomprehensible. The Cubists’ rejection of a straight linear perspective in fine art created a sensation in the art world, about the value or depravity of which art historians are still arguing. Abstract art can be liked and disliked, but one thing is for sure: for seven decades now, it has had a very clear connotation — it is very expensive. The same thing will happen with clothes if an abstract pattern is applied to it: it will pleasantly puzzle your surroundings, playing only for the benefit of your outfit.
The “critics” of contemporary art put the artists at the peak of the fact that their paintings do not differ much from children’s daubs. They are different, and yet how! It’s about the same in fashion: garish geometric shapes and a truly successful abstract print are not the same thing.
Dries Van Noten
To choose the “right” pattern on clothes, good taste may not be enough. A so-called “watchfulness” is required, which can only be formed by regular trips to museums, reading books on art history and a sincere desire to understand how Pollock’s abstract expressionism differs from Mondrian’s neoplasticism (and what does Yves Saint Laurent have to do with it). And if the Tate Gallery in London or the Museum of Modern Art in New York are too far away and inaccessible, local galleries can also become a substitute for them. You never know where the future genius of modern art is hiding, capable of inspiring – including changes in the wardrobe.